Homegrown tea brand LiHO makes first overseas foray

Since its opening in May this year, Singaporean fans of LiHO have drank
over one million cups of its signature cheese tea across 86 outlets around the island, and the homegrown F&B brand has now made its first overseas mark in Hong Kong, 14th Oct 2017. RTG Holdings, LiHO’s parent company, together with its Hong Kong partner, Milky Way Synergy Ltd. (瑋天環球有限公司), will be opening two LiHO stores to the Yuen Long and Kwun Tong areas in Hong Kong. The first LiHO outlet in Yuen Long will be raising its shutters on 16 October 2017, while the second store will follow on 1 November 2017 at E-Plaza shopping mall in Kwun Tong.

Both locations were selected after reviewing over 15 options over the last four months. The Yuen Long store will be over 500 square feet, while the Kwun Tong store will be over 400 square feet. Both outlets will follow the successful LiHO signature kiosk format, and will offer LiHO’s full menu, including its signature cheese teas and smoothies, as well as newly launched Avocado and Summer Passion beverage series.

“These are the next steps in building LiHO into a global brand. With the last few months spent in planning our overseas expansion, we are now ready to bring LiHO into other countries. We will continue to look for partners that can help us expand into new markets in a way that upholds the quality and standards of the LiHO brand and its products,” said Rodney Tang, Managing Director, RTG Holdings (郑惠元, 执行董事, RTG Holdings).

“We’re excited to partner with RTG Holdings on their first overseas venture for LiHO,” said Edith Yip, Director, Milky Way Synergy Ltd (葉麗珍, 董事, 瑋天環球有限公司). “The response to their tea in Singapore has been extremely positive and we believe it will be the same in Hong Kong. We look forward to working together with Rodney and his team to grow LiHO’s presence here.”

Milky Way Synergy Ltd is led by Ms Yip, who brings over 20 years of regional sales and marketing experience from two multi-national companies, working with clients from countries such as Hong Kong, China and Australia. With an extensive track record in management, expanding and developing teams and products in Toshiba Corporation and Toshiba Hong Kong Pte Ltd, Ms Yip is well-placed to build the LiHO brand in Hong Kong.RTG Holdings is looking at opening 20 more stores in Hong Kong in the next five years.

The company has also received preliminary interest from potential partners in Japan, Korea and London to bring LiHO to their countries.
Join in the conversation at facebook.com/lihosg and instagram.com/lihosg

Till we meet again, this is zsiti.


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